Don’t allow technology to complicate things!
I apologize for getting my post up so late! Apparently I was in la-la land this weekend and it completely slipped my mind.
In Chapter 4: Information Design, the sentence “…knowing not just how to do things with technology, but also why and when actions needs to take place” grabbed my attention right away. One piece of technology that the non-profit organization that I volunteer at has started using recently is QR codes.
Here is an example of a QR code:
For those of you who don’t know how these work, you’re able to create these QR codes online by using a QR Code generator, which allows you to link a web address to a QR code. From there, many companies add it to their marketing material because when they’re scanned by a smart phone (with the proper app), it brings you to that designated web site.
The organization I mentioned earlier thought this would be a great way to get the word out about their mission and proceeded to plaster these on promotional t-shirts. Great idea in theory, right? Unfortunately, for whatever reason, they couldn’t be scanned on these t-shirts and the failed to include a web address apart from the QR code that people could go to as an alternative.
This idea really drive the points Salvo and Rosinski make about information design. While companies often want their customers to view them as tech-savvy and ahead of the curve, it’s really important to be thoughtful in how we approach a situation.
You want the findability to be easy to navigate, so it’s important to work through front-end strategy (site maps, wire frames). I’m a huge fan of mapping out projects before digging into them and realizing you only have half the information you need. I think site maps are a fantastic way to get everyone involved on the same page.