Qualman 5 and 7
There were two key points in Qualman readings that really hit home with me. The first one is “Be more like Dale Carnegie and less like David Oglivy; listen first, sell second.” Social media is the perfect tool for listening to your customers. It gives them an open forum to complain or praise. I’m a firm believer that if you want to be successful at business (or communication) you need to have constant contact with your customers. You need to have conversations with them so you learn about their expectations, their wants, their needs, and their desires. I like to think of social media sites as never-ending, completely-open focus group.
The other idea that I really liked is “It’s better to live in a social media life making mistakes than living in a social media life doing nothing.” This idea is not new to me. I have been screaming this idea at my coworkers for years, yet they are still in the “we need to plan or social media strategy” phase. I think they are afraid to make mistakes with social media. I tell them over and over that we just need to do it. We have a Facebook page we have nearly 300 fans, who are just waiting to engage with us, yet we continue to use it as a news delivery vehicle.
My coworkers are afraid to engage with fans on Facebook. Every time a fan comments on a news story we basically have to have a meeting to figure out how we should respond to them. I say just do it.
If you are curious you can check out my organization’s Facebook page: http://www.facebook.com/pages/University-of-Minnesota-Information-Technology/228749862154. It is real exciting.