Podcasts Don’t Need Rules

Qualman, Chapters 5 and 7—I like how Qualman brought up the point that as a consumer, you can actually have all three—cheap, quick and quality because of social media. Social media allows consumers to complain or express good things about products. This type of content makes companies respond because negative publicity in the world of social media isn’t limited to a certain group; it ends up being broadcasted everywhere. 10-years-ago if you wanted to complain about a company’s product, you had to contact the company to file a complaint. Now days, all you have to do is post your comment on Twitter or start a blog that expresses your opinion. I think it’s great for consumers to be able to post their opinions about products but I also think it can be pretty scary for a company because the company has a challenging time controlling lies that people are saying about them.

On page 137, Qualman brings up a great point about podcasts. A podcast doesn’t have a set amount of time to fill. It only lasts as long as the news is relevant. I think this is a great point because a podcast is less likely to waist the audience’s time. For example, an average local news program will last about 30 minutes. That’s what the consumer is used to, but there are times when the news could be longer or shorter. I think the news programs are hurting because each program needs to be a certain amount of time. I think ESPN really noticed the value with showing the audience what they want to see because ESPN now runs a tool bar on the left of the screen that shows the next five stories and they also show a timer on the screen that shows how much time is left of the current topic they are discussing.


The local Fox news program in Minneapolis, MN does something like this on their 10 pm show. They list the top 10 stories in 10 minutes because they understand that viewers like me don’t want to waste our time watching stories that I don’t care about.

Spilka, Chapter 3—I loved the comment that since Twitter is public, people can track topics and events that are too new for Google (p.87). I think that shows the true value with Twitter and with social media. I always use Twitter to find current news stories. It’s funny because I am so current with my news that by the time someone tells about something, I already know what he or she is talking about. Social media allows people the ability to know more about a news story than the people that are supposed to report the story.

About natefellows

I don't know karate but I can scream really loud.

Posted on October 23, 2011, in Social Media. Bookmark the permalink. 4 Comments.

  1. Nate,

    I appreciate the idea you mentioned about Qualman’s idea of consumer having all three
    cheap,quick and quality. I like that consumers can be able to complain about anything without the old style of going through all the beaurocratic trends but simply posting complaint on twitter. This is another advantage of social media.

    I liked the idea of your local Fox news style of 10 top news in 10 minutes its good.The tracking of current events through twitter sounds like a valuable plan.Its good to stay informed about what happens around you.

  2. I am totally addicted to podcasts. I listen to them all the time. I like that they have different lengths because it offers so much flexibility. I often will listen to them if I’m doing housework.
    Folding laundry goes by much faster when you have something to listen to.

    With tv, you are stuck in one spot and either a 30 or 60 minute timeframe, but with podcasts, the size of the “job” determines what length I’ll pick for a podcast. Weeding the garden (2 hours), mow the lawn (20 minutes front only), listen during the commute (35 min), vacuum (15 min), mop floors (15 min), scoop the catboxes (15 min): the Possibilities Are Endless! LOL.

    A few of my favorites are: “Stuff You Should Know,” “Stuff You Missed in History Class,” “In Our Time with Melvyn Bragg” from BBC 4, “The Nerdist Podcast,” “Wait, Wait, Don’t Tell Me,” from NPR, and – one of the best by far, “RadioLab” from WNYC.

    I’ve tried Twitter a couple times, and it hasn’t really “taken.” I follow lots of funny people, but I really don’t get the folksonomy/hashtagging stuff. Can you sort by hashtag? How does this trending topics stuff work? I don’t really like heuristic learning when it comes to technology, and Twitter just assumes you know what Twitter is all about and how to use it. That just gets me frustrated. I do, however, like this video: http://www.youtube.com/watch?v=0UFsJhYBxzY

  3. Where did the tracker on the side of news programs come from? It seemed like one day they all had them. I like them, but they take up the left side of the screen, the name of the speaker is taking up the bottom, the station logo is on the top left, and the action happens in a little window in the middle. I am waiting for Titter TV. It’s just a station that shows important Tweets as they happen. No news person anymore just Tweets. Hey! That’s a good idea.

  4. Chris–

    I’m picking up what you’re putting down about the news sites. News and sports programs cram as much stuff on the screen as possible. I think the managers of these stations feel that the space around the news or sports anchor heads is space available for advertisements or more news. I think this is what our society has come to. Watching one person on TV is boring. We need multiple things to view at one time or else we get bored.

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