I just heard on the news this morning that Netflix abandoned its plans to split their service into two (video streaming and DVD rentals). I can’t help but wonder how much of their decision was driven by social media. I know their was tremendous opposition to their plan and clearly remember the Twitter wire lighting up with #netflix hashtags.
If you are interested the story can by found here: http://mashable.com/2011/10/10/netflix-abandons-qwikster/.
Here is one interesting line from the story. “The move baffled many and was perhaps further complicated by the fact that Netflix had no control over the @Qwikster Twitter account.”