Social Media and Online Issues
Posted by natefellows
Social media has forever changed the way people interact with each other. People are interacting more online and less in person. This is good news for people like me that don’t like to talk to people face-to-face.
Qualman, Chapter 4: First of all, I love this book because it makes sense and I think almost anyone could learn a lot from it. If I believed that the management at my company could read and comprehend good information, I would have them read this book. Unfortunately that is not the case.
Anyway, I loved how Yahoo saw a trend happening and then shared that information with Pepsi so Pepsi could sign a contract with Brittney Spears before she became really popular. This showed me how powerful the Internet really is.
On page 70, Qualman talked about how they can create kind of a “flu neighborhood” due to how and where people are searching ‘flu symptoms’ online. I never realized that this could happen and I think it’s pretty remarkable that the Internet can actually be used for good instead of evil.
Everything that seems to happen online is tracked, charted, and used to try to make some money. That sounds pretty familiar to any company.
Qualman, Chapter 6: On page 124, Qualman talked about how the NFL set up fake Facebook accounts to spy on cheerleaders. This is something that I don’t understand. Do people actually accept the friendship from people that they don’t know on their personal Facebook account? Maybe I’m missing something but I only friend people that I know. If you’re an NFL cheerleader and you friend everyone because you’re kind of celebrity, then you should know better than to post something that could affect your job.
It also seems kind of stupid for the NFL to spy on people. The world has become too politically correct and I can’t stand it anymore. It seems like if one person gets offended then you have to make a huge apology to everyone.
Where do we draw the line about what’s appropriate and what’s not appropriate for social media? I don’t think you can. Social media seems to have created a problem where companies cannot only interact with their audience; they can offend them, too.
Spilka, Chapter 2 by R. Stanley Dicks: There were two things that jumped out to me in this chapter—Paper catalogs doing the same thing as Web sites and using electronic data storage instead of paper when possible.
At my company, I write catalogs for aftermarket power-sports products that get printed and I also write the same information for the Web site. The problem is doing this is a lot harder than you would think. The catalog is easy to write because it’s more of a linear document and all the necessary information for a certain product is in one spot of one page. When you put a product from the catalog into the Web site, you have to figure out how many different ways a user might search for that product. The user might search by the fitment, part number, color, brand, cost, manufacturer, material, style, size, and so on. In the catalog, the user can only search by brand or the name of the product. As an author, I have to be careful so I make sure that all of the necessary information is in the Web site for the user. If the information is not there, then the user might get frustrated and shop at one of our competitors.
The other thing about my company is they are super old-school when it comes to documenting everything. They want everything on paper. We could save a ton of money if we would store and share information electronically but they won’t because management thinks it would cost too much money to supply everyone with the proper software. The thing is, the money the company would save on paper would offset the cost of the software over time. It’s frustrating to work for a company that is stuck in the past when you’re used to working on the front line of the future.
About natefellowsI don't know karate but I can scream really loud.
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