Qualman Chapter 1
Qualman brought up a whole different perspective regarding social media that I had never taken into account. He explains that we as human beings have the need to belong and yet to be an individual in order to be fulfilled. Social media plays into both of these needs, allowing each person their own “page” while also connecting them with their own networks of friends, family, coworkers, as well as complete strangers the individual may have never met. The creators of social media websites use different ways to keep the users “coming back for more” with the way they word different areas of their sites. For instance, using Facebook: we “like” each other’s postings, making the user feel as though they are getting approval from their friends. Friend requests rather than saying “subscriber” causes the user to feel as though that person is interested in their page, photos, and thoughts when the person may be a complete stranger sending out friend requests to random people so they too can feel as though they belong. I have fallen victim to Facebook, I love it! I found Qualman’s outlook on social media to be another unique way of analyzing the hold it has on our society.