Qualman Chapter 1

Qualman brought up a whole different perspective regarding social media that I had never taken into account. He explains that we as human beings have the need to belong and yet to be an individual in order to be fulfilled. Social media plays into both of these needs, allowing each person their own “page” while also connecting them with their own networks of friends, family, coworkers, as well as complete strangers the individual may have never met. The creators of social media websites use different ways to keep the users “coming back for more” with the way they word different areas of their sites. For instance, using Facebook: we “like” each other’s postings, making the user feel as though they are getting approval from their friends. Friend requests rather than saying “subscriber” causes the user to feel as though that person is interested in their page, photos, and thoughts when the person may be a complete stranger sending out friend requests to random people so they too can feel as though they belong. I have fallen victim to Facebook, I love it! I found Qualman’s outlook on social media to be another unique way of analyzing the hold it has on our society.

Posted on October 4, 2011, in Uncategorized. Bookmark the permalink. 2 Comments.

  1. I’m glad the Qualman text is opening your eyes to other uses of social media. I know when I started blogging in 2003, the majority of blogs I read were also written by graduate students; however, then I realized how many types of blogs there are out there!

    I feel celebrities and gossip have given Twitter a bad reputation, but there are so many other uses of it, e.g. customer service, breaking news, and even revolutions, to keep people interested & involved. In fact, there’s a tweet that I see from time to time that sums up all of this: “Twitter makes me like people I’ve never met and Facebook makes me hate people I know in real life.”

  2. I think that wanting to be liked and respected is a big driver in everything we do. According to the Wikipedia entry on Maslow’s Hierarchy of Needs, “esteem” is one of the things we crave to become fully realized human beings. http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    We all want to feel like we belong. Even if we are on the introverted side of the scale, we like to feel as if we are a part of something bigger and that we are liked by our peer group. Social media gives the shyer people an outlet to be social without feeling too overwhelmed. It also allows people to form affinity groups based on interest instead of on location.

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