Dear Tempur-Pedic, You got the right stuff.
Posted by stephaniehoff
I was watching a commercial today for Tempur-Pedic and they stated it was “the most recommended bed in America.” They said to log on their Facebook page and see for yourself. So, I went on the site to see what the buzz was about and I was so shocked to see how popular it was. People posted photos of their new bed (!), opinions of their recommendations and asked questions regarding their bed while other posters responded. Additionally, Tempur-Pedic posted articles about sleep studies and updated their status, one that said “Who needs a nap?”, which 156 people liked. I was floored! I don’t think I’ve seen that much interaction on a company’s Facebook page and I didn’t expect it, especially with a bed company. I love to see that companies that previously didn’t have that type of interaction on the web and with their customers now have an inexpensive outlet to reach their customers through a two-way conversation with other customers and between the customers and the company.
And if all those things I mentioned above were not enough, here’s an example of how the company really takes care of their customers:
I think Tempur-Pedic’s response to this was perfect – and the fact that they responded and offered a solution is great. I really appreciate that they didn’t delete the post to “help” their reputation but posted both the good and the bad, which gives them credibility and, additionally, you know it’s a company that’s willing to work with you if you’re not satisfied with their product.
Qualman mentioned in Chapter 1 that there’s an argument out there, “well I already don’t have enough time in my day, how can I possibly follow anybody else or keep those following me informed? I can’t waste my time like that!” I think that ties into the Tempur-Pedic “case study” nicely because it shows that people follow and keep up with what’s important to them. While I have no interest in what bed I sleep in (and, no, I don’t own a Tempur-Pedic), I do care about what my best friend is up to and going to Better Homes & Garden’s to download a free cookbook. I think that’s the beauty of Facebook – that you can find your own niche and concentrate on that instead of trying to absorb everything out there on social media networking sites.
Do you guys know of other companies who’s social networking web sites are successful?
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