Is Social Media for You?
An quote from this reading really hit home fore me:
“Why should your company have a Facebook presence? Because that’s where your audience is.”
At my job we recently created a Facebook and Twitter account for our patients to follow us and access our information through those two media outlets. Facebook allows our practice to reach countless prospective patients as well as current patients with our advertising and information, all without us spending a dime to do it!
The way the world advertises, persuades, and markets has changed. Companies no longer strive as hard to plaster their faces on highway billboards, but instead they post their ads on social networks such as facebook, since they get the most bang for their buck while reaching the highest number of people. Another advantage to Facebook advertising is through affiliating the different markets and companies with one another. Such as a fishing tackle store being linked with a company that specializes in outdoor equipment. Because all types of advertising can be found with the click of a mouse, a prospective customer can easily find the companies that are best going to fit their specific needs/wants.