Social Networking is for Me
First off, I would like to apologize for my day late post. I had a really busy weekend. I got engaged. I never realized it would be so exhausting and time consuming. Phone call. Text message. Facebook. Email. Phone call. Text message. Rinse and repeat.
Anyways, the reading that really stood out to me is the Jack Molisani article, “Is Social Networking for You?” I liked how he offered definitions of Web 2.0, Social Media, and Social Networking. This is something I always wondered about. I used all the terms interchangeably, but I guess I was not supposed to. However, it sounds like the terms are interchangeable because social networking sites use social media, and social media sites have social networking capabilities, and Web 2.0 sites have them all.
I can’t tell you how many times my office talked about integrating social media into our communications with our customers. The key word in the previous sentence is “talked.” We talk about it a lot, but we never do it. OK that’s not true. We do have a Facebook page. But what do we use it for? RSSing our boring news stories to our Facebook fans. Not exactly cutting edge or making use of Facebook’s full potential. Why does our social media strategy suck? Because the person in charge of doesn’t even have a Facebook account.
I appreciate Molisani telling me to take the initiative and start using Social Media to talk about my organization. However, that doesn’t really work in the real world. There are rules in the real world. If I were to all of sudden set up a Twitter account for my organization and start tweeting about our services, my boss would freak out. I imagine her reaction would be something this: “This is not part of our strategic direction. We do not have the resources to sustain this service.” The Twitter account would eventually dry up and die.