Social Networking is for Me

First off, I would like to apologize for my day late post. I had a really busy weekend. I got engaged. I never realized it would be so exhausting and time consuming. Phone call. Text message. Facebook. Email. Phone call. Text message. Rinse and repeat.

Anyways, the reading that really stood out to me is the Jack Molisani article, “Is Social Networking for You?” I liked how he offered definitions of Web 2.0, Social Media, and Social Networking. This is something I always wondered about. I used all the terms interchangeably, but I guess I was not supposed to. However, it sounds like the terms are interchangeable because social networking sites use social media, and social media sites have social networking capabilities, and Web 2.0 sites have them all.

I can’t tell you how many times my office talked about integrating social media into our communications with our customers. The key word in the previous sentence is “talked.” We talk about it a lot, but we never do it. OK that’s not true. We do have a Facebook page. But what do we use it for? RSSing our boring news stories to our Facebook fans. Not exactly cutting edge or making use of Facebook’s full potential. Why does our social media strategy suck? Because the person in charge of doesn’t even have a Facebook account.

I appreciate Molisani telling me to take the initiative and start using Social Media to talk about my organization. However, that doesn’t really work in the real world. There are rules in the real world. If I were to all of sudden set up a Twitter account for my organization and start tweeting about our services, my boss would freak out. I imagine her reaction would be something this: “This is not part of our strategic direction. We do not have the resources to sustain this service.” The Twitter account would eventually dry up and die.

About chrismoellering

I am pretty much awesome!

Posted on September 27, 2011, in Uncategorized. Bookmark the permalink. 6 Comments.

  1. Hey Chris – First of all, CONGRATS on the engagement! How awesome for you.

    It’s interesting you should mention the fact that your company would flip if you started social media without the ok from above. I used to work in corporate and would never have dared to do things like that.

    Working at the U, when I saw that my department had an unactivated Facebook page that we’d told nobody about, I just activated it, started posting and publicizing. (Holy crap. My original post just turned to Dutch). I also started the Twitter feed and helped set up the Flickr account. I think that there’s a sense of freedom in academia that you can’t get when you’re trying to “toe the (bottom) line.”

    I found this book to be very useful: I really liked it, and it may be able to help you change your boss’ mind.

  2. Congrats! And I think what you’ve described with the phone calls, texts, emails & Facebook messages is definitely part of why Sherry Turkle wrote her book _Alone Together_!

    I like that your workplace procedures counter what Heidi describes in her comment. Well, I don’t “like” it but I appreciate having both sides to the social media story!

  3. Chris–

    I also loved the definitions of Web 2.0, social networking, and social media. I’ve heard all of the terms before but I never really understood the differences. I think if managers understand the differences between the three terms, they can be more accurate with their social media plan when they are trying to define the scope of it. It seems that a social media campaign doesn’t need to encompass every single aspect of social media, but it does need to encompass enough aspects to make it valuable to both a company and consumers.

  4. Chris, Of course the first thing I want to say is CONGRATULATIONS! – Welcome to the world of the shackled, hitched, taken and spoken for. It is a glorious place most of us live in.

    I found the references to the different definitions to be quite enlightening as well. In fact, while I have used the technology for years, I had no clue what “Web 2.0” was! I guess this goes to show you that even before kids know a Duck is a Duck, they know it quacks.

    Like you, as well, I find that most people in business around me mostly dabble in technology. They do enough to get themselves in trouble, or make it look like they tried something and then abandoned it. Unfortunately, these different concepts can damage a business’ reputation if they are not handled correctly. A bad webpage, abandoned Facebook page or twitter feed all add up to an unprofessional presence. On the flipside, when done correctly, these electronic elements can increase the presence of a business exponentially.

  5. I like that you brought up the fact that your workplace has a Facebook but it is rarely updated due to the fact that the individual in charge does not even have one themselves.

    I have noticed this same issue at a few of my previous places of employment. The intentions to advance and change with out modernizing society are there, but the abilities are not. In order to keep up, we must not only commit to utilizing these media tools, but also to understand how to apply them and use them to our best advantage for whichever market/target audience we are trying to appeal to most.

  6. Yay. Congrats on your engagement, Chris. Did you have to make sure you called loved ones before Facebooking the news? I remembered to make sure to do that last October.

    Sometimes people in the workplace need to know what benefits it will bring the company. My company had a few fears before launching our Facebook page, but just needed somebody to provide a bit of information. Some were afraid that the lines between the personal and professional life would blur and that Facebook isn’t professional. My boss is pretty hip, though, and understands that it is powerful. My boss even has her own blog!

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