Social Media Influencing Behavior
Posted by stephaniehoff
Is anyone else with me when I say I am really enjoying Socialnomics? It’s such an easy read and it really holds my attention though out the entire assigned reading.
Anyway, that being said, I’m going to focus my blog post to those readings.
In chapter 2, Qualman talks about the rebellious guy and the prudish girl and how the guy’s behavior might change if he is in the girl’s online network. That got me thinking: So often we view social networking sites as a way to express ourselves, however, I think we publish what we want others to know about us because we want to be portrayed in a particular way. In a way, social media acts as a gatekeeper for information for who we want to be, instead of who we truly are.
I found the case studies on microblogging to be very interesting, in particular the story around Comcast. I thought that was great that they hired someone to follow Tweets on Comcast, however, I feel it is somewhat reactive in nature because they only acted after a problem was identified. However, I will give them kudos for righting a wrong. Additionally, it’s a great PR move on Comcast’s part because it shows they care about their customers.
I found conclusion that a friend posting on a social media site to be very interesting. Qualman stated that if you have a friend who is known to be very picky about a particular product or service, their posted opinion could be easily dismissed. For example, I have a brother-in-law who works with computers and I could see him easily dismissing a particular brand of computer because he has much higher expectations of a computer than the average user.
In chapter 3, I loved the sub-heading: “Are you on Facebook?” is the new “Can I get your phone number?” From my experience, this is SO true! I was trying to set my sister up with a guy from my work and he simply said, “Tell her to add me on Facebook.” I think the idea of blind dating as we know it is gone because someone can easily look up someone on Facebook by a first and a last name.
Overall, it’s interesting to see the way social media influences our lives and the choices we make.
This site uses Akismet to reduce spam. Learn how your comment data is processed.